Cheap! Okay, I said it!
Is it okay to use a banner as your business sign long term? In a word, no, they are CHEAP! Okay, I said it. But, is there anything else to say on the subject? Of course there is! Each circumstance is diffe
rent and therefore the solution to your problem of signage is going to be different.
The general rule is that banners are used for marketing purposes to attract attention to an event, such as a sale. Having said that, they can also be used longer term to advertise your business. They allow you to provide much more information to the viewer and with the advent of digital printing, in full color as well.
In all honesty they are a poor choice for your main sign for your business. You certainly can use them short term while waiting for your sign but they are really not an alternative to a permanent sign. Why?
Because everyone knows that in the world of signs, banners are cheap and if you use a banner long term that is exactly the word that will come to mind when they see your banner sign month after month. They may think you are unsuccessful so you cannot afford a sign. They may think you are just cheap and therefore not a good candidate to have a business relationship with. All of these are negative and not what you want people to think of your business.
So, you are just starting out or as we all know, times are tough, what can you do that is going to be professional but inexpensive? There are ways that can keep the costs down while presenting the right message to your potential customers. Call me today to discuss the options that could work for your particular situation. Daye Salander 425.397.8885.
Roday…When you need some direction on the product that is right for you, not just an order taker.
